Fashion Size Guide

Women’s Shoes;

U.K U.S Europe China Korean(mm) Japan(cm)
2 4 35
3 5 36 34 225 22.5
4 6 36-37 36 235 23.5
4.5 6.5 37 240 24
5 7 37-38 38 245 24.5
5.5 7.5 38 250 25
6 8 38-39 39 255 25.5
6.5 8.5 39 260 26
7 9 39-40 41 265 26.5
7.5 9.5 40
8 10 40-41 43 270 27
8.5 10.5 41
9 11 41-42 45
9.5 11.5 42
10 12 43 47

How To Measure;


Men’s Shoes;

U.K U.S Europe China Korean(mm) Japan(cm)
5.5 6.5 38 39
6 7 39 40 240 24
6.5 7.5 40 41
7 8 41 42 250 25
7.5 8.5 41.5
8 9 42 43 260 26
8.5 9.5 42.5
9 10 43 44 270 27
9.5 10.5 43.5
10 11 44 45 280 28
10.5 11.5 44.5
11 12 45 46 290 29
12 13 46 47

How To Measure;


Women’s Clothing;

U.K U.S Europe China
4 0 32
6 2 34 S
8 4 36 M
10 6 38 L
12 8 40 XL
14 10 42 XXL
16 12 44 XXXL
18 14 46
20 16 48

How To Measure;


Men’s Clothing – Shirts;

China International Europe U.S/U.K
XS 36 14
36-37 S 37-38 14.5-15
38-39 M 39 15.5
40-42 L 41-42 16-16.5
43-44 XL 43-44 17-17.5
45-47 XXL 45 18

Men’s Clothing – Jackets, Suits, T-Shirts;

International China Europe U.S/U.K
XS 42 32
S 165/88-90 44-46 34-36
M 170/96-98 48-50 38-40
L 175-108/110 52-54 42-44
XL 180-118/122 56 46
XXL 185-126/130 58 48
XXXL 60 50

Baby Shoes – Boys;

UK size US size EU size Inches Cm Approx. Age Approx. Size
0.5 1 16 3 1/2 (3.5) 8.9 0 – 3 months NB or 0-3M
1 2 17 3 5/8 (3.625) 9.2 3-6 months 3-6M
1.5 2.5 17.5 3 7/8 (3.875) 9.8 3-6 months 3-6M
2 3 18 4 10.2 6-9 months 6-12M
2.5 3.5 18.5 4 1/8 (4.125) 10.5 6-9 months 6-12M
3 4 19 4 3/8 (4.375) 11.1 9-12 months 12-18M
3.5 4.5 19.5 4 1/2 (4.5) 11.4 9-12 months 12-18M
4 5 20 4 5/8 (4.625) 11.7 12-18 months 18M
4.5 5.5 20.5 4 7/8 (4.875) 12.4 12-18 months 18M
5 6 21 5 12.7 18-24 months 2T
5.5 6.5 21.5 5 1/8 (5.125) 13 18-24 months 2T
6 7 22 5 3/8 (5.375) 13.7 2 years 3T
6.5 7.5 22.5 5 1/2 (5.5) 14 2 years 3T
7 8 23 5 5/8 (5.625) 14.3 2/3 years 4T
7.5 8.5 23.5 5 7/8 (5.875) 14.9 2/3 years 4T
8 9 25 6 15.2 2/3 years
8.5 9.5 25.5 6 1/8 (6.125) 15.6 3 years
9 10 26 6 3/8 (6.375) 16.2 3/4 years
9.5 10.5 27 6 1/2 (6.5) 16.5 3/4 years
10 11 27.5 6 5/8 (6.625) 16.8 4 years
10.5 11.5 28 6 7/8 (6.875) 17.5 4/5 years
11 12 29 7 17.8 5 years
11.5 12.5 30 7 1/8 (7.125) 18.1 5/6 years
12 13 30.5 7 3/8 (7.375) 18.7 6 years
12.5 13.5 31 7 1/2 (7.5) 19.1 6 years
13 1 (1Y) 32 7 5/8 (7.625) 19.4 6/7 years
14 1.5 (1,5Y) 32.5 7 7/8 (8.875) 20 6/7 years
1 2 (2Y) 33 8 20.3 7 years
1.5 2.5 (2.5Y) 33.5 8 1/8 (8.125) 20.6 7 years
2 3 (3Y) 34 8 3/8 (8.375) 21.3 7 years
2.5 3.5 (3.5Y) 34.5 8 1/2 (8.5) 21.6 7/8 years
3 4 (4Y) 35 8 5/8 (8.625) 22 7/8 years
3.5 4.5 (4.5Y) 35.5 8 7/8 (8.875) 22.5 8 years
4 5 (5Y) 36 9 22.9 8 years
4.5 5.5 (5.5Y) 36.5 9 1/8 (9.125) 23.2 8/9 years
5 6 (6Y) 37 9 3/8 (8.375) 23.8 9 years
5.5 6.5 (6.5Y) 37.5 9 1/2 (9.5) 24.1 9 years
6 7 (7Y) 38 9 5/8 (9.625) 24.5 10 years

Baby Clothes New Borns – 12 months;

Size Height(cm) Weight(kg)
44 2.3
First size 50 3.4
Up to 1 Mth 56 4.5
Upt to 3 mths 56-62 4.5-6
3-6mths 62-68 6-8
6-9mths 68-74 8.9.5
9-12mths 74-80 9.5-11

12 Months – 6 Years;

Mth/Yrs Height(cm) Waist(cm) Chest(cm) Hips(cm)
12-18mths 80-86 49-51 50-51 52-54
1.5-2yrs 86-92 51-53 51-52 54-56
2-3yrs 92-98 53-55 53-54 56-58
3-4yrs 98-104 55-57 54-55 58-60
4-5yrs 104-110 57-59 55-56 60-62
5-6yrs 110-116 59-61 56-57 62-65


Men’s Belts Sizes;

Measure around your natural waist line to get your belt size. Your belt size is the same size as your natural waist line.

U.K Waist (cm) Waist (inches)
XXS/XS 70-81 28-32
S/M 81-94 32-37
L/XL 92-106 36-42


Plus Sizes;

U.K U.S Europe China
4 0 32
6 2 34 S
8 4 36 M
10 6 38 L
12 8 40 XL
14 10 42 XXL
16 12 44 XXXL
18 14 46
20 16 48
22 18 50
24 20 52
26 22 54
28 24 56
30 26 58

How To Measure;


Maternity Wears;

U.K U.S Europe China
4 0 32
6 2 34 S
8 4 36 M
10 6 38 L
12 8 40 XL
14 10 42 XXL
16 12 44 XXXL
18 14 46
20 16 48


All you should know about Bra Sizes

Bust (Cup): The cup of your bra should fully contain your breasts. If there’s spilling over the top, you probably should try a larger cup size. If there is loose fabric, try a smaller cup size. To get your cup size, measure around the fullest part of your bust.

Cup Size Conversion

: When shopping for a bra, it is important you choose a bra with a band that fits comfortably round your body horizontally. The band of your bra should not ride up at the back (this means it’s too large), neither should it feel too tight.

If your bra band is too large, try going down a smaller band size (band sizes are typically 32, 34, 36, 38 etc). If the cup fits well however, you will need to go up one cup size while going down one band size. For instance, if a 36D is too loose in the band but fits perfectly in the cup, you should try a 34C.

If the band is too tight, you should try a slightly bigger band size and a smaller cup size if the cup fits perfectly. For instance, if you wear a size 32C is too tight, you should try a 34B.

Band Size Conversion
UK 30 32 34 36 38 40
EUR 65 70 75 80 85 90
FR 80 85 90 95 100 105
USA 30 32 34 36 38 40
AUS 8 10 12 14 16 18
Bra Size Conversion Chart
10A 32A 70A 32A 85A
10B 32B 70B 32B 85B
10C 32C 70C 32C 85C
10D 32D 70D 32D 85D
10E 32DD 70E 32DD/E 85E
10F 32E 70F 32DDD/F 85F
10G 32F 70G 32G 85G
12A 34A 75A 34A 90A
12B 34B 75B 34B 90B
12C 34C 75C 34C 90C
12D 34D 75D 34D 90D
12E 34DD 75E 34DD/E 90E
12F 34E 75F 34DDD/F 90F
12G 34F 75G 34G 90G
14A 36A 80A 36A 95A
14B 36B 80B 36B 95B
14C 36C 80C 36C 95C
14D 36D 80D 36D 95D
14E 36DD 80E 36DD/E 95E
14F 36E 80F 36DDD/F 95F
14G 36F 80G 36G 95G
16A 38A 85A 38A 100A
16B 38B 85B 38B 100B
16C 38C 85C 38C 100C
16D 38D 85D 38D 100D
16E 38DD 85E 38DD/E 100E
16F 38E 85F 38DDD/F 100F
16G 38F 85G 38G 100G
18A 40A 90A 40A 105A
18B 40B 90B 40B 105B
18C 40C 90C 40C 105C
18D 40D 90D 40D 105D
18E 40DD 90E 40DD/E 105E
18F 40E 90F 40DDD/F 105F
18G 40F 90G 40G 105G

Requirements For Brand Restriction/Brand Permission

Are you the manufacturer of your brand? Are you the sole distributor of a brand in Nigeria? Do you own the only exclusivity, right or license to sell and distribute a brand on the online space?


It is important for everyone to remember that Jumia is an online marketplace therefore all vendors should be able to sell any product/brand, provided the nature of the product or the brand meets up to our Product and Market Requirements.

However, a vendor may request for a brand to be made exclusive to them or for a vendor to be permitted to sell on Jumia, following the scenarios below;

  • The vendor is the licensed owner or manufacturer of the brand or the intellectual property.
  • The vendor is the ONLY authorized distributor of the brand and it’s products in Nigeria/Africa.
  • The vendor owns the exclusive right to list, sell and distribute a brand on the online space.
  • The vendor possesses and can provide documentation, receipt(s) or proof of purchase from an authorized distributor for a Banned/Restricted Brand.

Requirements to Request for a Brand Restriction/Brand Permission:

  • Certificate of Registration of Brand Name (Not Company Name).
  • Trademark or Intellectual Property Registration.
  • Documentation, Receipt(s) & Proof of Purchase from the manufacturer/sole or major distributor.
  • License/authority letter from manufacturer/sole or major distributor assigning Sole Distributorship rights to Vendor.


Click HERE to see the list of all Banned & Restricted Brands on JumiaFor complaints, inquiries or suggestions on Brand Restriction/Brand Permission, please contact our support team by raising a claim HERE, sending an email to or by calling us on +2341-8881102 or +2341-2772361.

Introduction To Content Score

What is Content Score?

Content Score is a new improvement made to the Seller Center platform which automatically measures the quality of a product’s Content (Product image, Description, Product Name, Short Description) created on Seller Center using certain parameters which are based on the recommended Product Content Guidelines per category in order to encourage & ensure customers have access to quality content on all products.

Few examples from Seller Center per category;

Smartphones > Android Phones and Smartphones > iOS Phones

Screen Shot 2018-08-03 at 11.23.14 AM

As seen from the screenshot above, Specific things are used to determine the content score, and these are Parameters such as the number of Characters in the product name, Number of bullet-points in the Short description, The nature of the description as well as whether the attributes of the product are filled in correctly.

These requirements change per category as products in different categories have different attributes which are unique to them. As shown below.

Men’s Clothing > Shirts

Screen Shot 2018-08-03 at 1.20.01 PM.png

NB – Content Score parameters are actually category specific so two different sub-categories under a parent category would have unique parameters.

What are the Content Score Parameters?

These are the pre-determined rules that are set up to ensure the product content is of good quality E.g In a specific category, the threshold of “Product Name” can be set to a minimum of 15 characters and a maximum of 60 characters. The same explanation applies to other product fundamentals such as Product Description, Product Highlights, Product Warranty etc.

What is the objective and the Impact of Content Score?


  • The objective of Content Score is to facilitate prompt product QC for created/updated products in relation to the score threshold


  • Content Score is equal to or more than 80% = Auto-Approve
  • Content Score is equal to or less than 30% = Auto-Reject
  • Content Score within 31% – 79% score threshold will come to the QC queue for Product Review within 24 hours after Product Creation/Product Update.

To further re-iterate, Content score will help to get more products approved in good time since products that score over 80% are auto approved and below 30% are auto-rejected.

How can you improve your Content Score?

  • While creating a product, confirm all the parameters of that product category by clicking on the Content Score icon on the top right corner of your Seller Center.
  • Ensure, at least, all minimum criteria are met for all parameters for that product category.
  • Only provide content and specifications that are relevant to the product. No misleading information at all.
  • Always refer to our Content Guidelines for important FAQ’s and tips on how to create products and content per category and also wherever unclear during the product creation process.
  • You are encouraged to attend bi-weekly vendor training so as to have a better understanding of content development.

For complaints, inquiries or suggestions on Content Score, please contact our support team by raising a claim HERE,  or by calling us on +2341-8881102 or +2341-2772361.

Jumia Value Added Services (VAS)


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As an incentive for all new vendors, Jumia offers a free photo-shoot for the first 30 SKUs to be listed  to ensure a seamless on-boarding process. Images are taken and uploaded on behalf of the vendor in line with the Jumia standards. The vendor may wish to continue with our Value Added Service (VAS) for SKUs in excess of 30 here as is applicable with most returning vendors.

  • Requests are submitted via the online request form
  • Requests are to be submitted for only updated /created products with completed lines-sheets
  • No fee applicable for photo-shoot


  • Vendor completes studio line sheet
  • Online request form is completed and submitted along with line sheet. For more details on how to fill a line sheet and complete the request form, click here
  • Vendor waits for invitation to drop off product samples
  • After drop off, samples are processed with a 72 hour SLA
  • Vendor receives notification to pick up product samples
  • Vendor completes studio line sheet
  • Online request form is completed and submitted along with line sheet
  • Vendor waits for invitation to drop off product samples
  • After drop off, samples are processed with a 72 hour SLA
  • Vendor receives notification to pick up product samples


  • Vendor submits request online via the online request form => Click here to access the form
  • This ensures a uniform format for submitting items to be photographed.
  • Product creation is free for all VAS requests.
  • The studio confirms that the SKUs are on SC, and validates the number of samples to be shot against the studio capacity on the selected date
  • Studio sends confirmation/rescheduling email to the vendor.
  • Vendor submits samples to the studio and samples are checked for proper tagging, and vendor is given a GRN (Goods Received Note).
  • The shoot is done and the studio team uploads final images on SC account.
  • Studio team arranges with vendor for samples to be picked up.
  • Once approved, payment can be made via direct bank transfer or POS at point of drop off
  • Evidence of payment should be forwarded to for payments made via bank transfer.

Guarantee Trust Bank Details:
Acct No. : 0116338607
Sort Code : 058152502

Zenith Bank Account Details:
Acct No : 1013271197
Sort Code : 057150013.


How to Tag Samples

  • Product information (SKU) should be written on tagging material and attached to each product sample
  • SKU written on tag must correspond with SKU assigned to product at point of creation/listing on Seller Center account
  • Where product samples come with original paper surfaced tag, the additional tag should be placed on the existing tag
  • Shoes should be tagged on the box, where samples will be received without boxes then tags can be strung on buckles or laces underneath the right foot of the shoes


  • Identification
  • Organization
  • Safe-keeping
  • Upload of images to the Seller Center/ Vendor account

Approved Tagging


1.Paper hand tag

2.Adhesive paper tag


Male – UK Sizes

Shirts – 16, M

Trousers – 34, M

Hats – M

Native – M

Female – UK Sizes

Dresses – 12, M

Shirts – 12, M

Trousers – M

Head gear – M

Native – M


Click here to fill the feedback from




Jumia Content Value Added Service is a platform that connects you with Jumia’s pool of experienced in-house content creators for top-notch content management of your products.

For every product you request our services for, you get accurate and SEO-compliant product description that provides prospective customers with a clear insight and benefits of your products thereby influencing successful orders.

The services provided are;

  • Content Creation: Structured product name, Well-ordered key features, Concise text product description. Completion timeline is 24 hours for 50 SKUs
  • Content Optimization: Structured product name, Well-ordered key features, Image & text product description. Completion timeline is 48 hours for 50 SKUs

The benefits you enjoy from this platform are:

  • Your product content is compliant with Jumia guidelines.
  • Automatic QC approval provided other conditions (image, price, and stock) are met.
  • Stress-free process and easy performance tracking.
  • Service Level Agreement (SLA) for product upload.

To enjoy this service, kindly click HERE to get in touch with our content VAS team.





To create an avenue for the provision of convenient Mass Product Creation services to all vendors (International/Local) at a fee so as to further improve content quality & provide ease and convenience for Product Creation to current & prospective vendors on Jumia.

Subscription Packages;

Basic Package – #200 per Unique Product
  • Minimum of 50 Unique Products
  • Maximum of 500 Unique Products
  • SLA/Turnaround – 72 hours MIN (subject to the total number of products requested)
  • 1-time request
  • The vendor is required to fill custom Attribute Sheet
  • Includes Image Upload (Raw/Image URL’s)
  • Includes Basic Content Development
  • Includes faster Quality Control approval
  • Does not include Website Data Crawling
Standard Package – #150 per Unique Product
  • Minimum of 100 Unique Products per request
  • Maximum of 1,000 Unique Products total
  • SLA/Turnaround 72 hours MIN (subject to the total number of products requested)
  • Valid for 3 months/1 Quarter
  • The vendor is required to fill custom Attribute Sheet
  • Includes Website Data Crawling
  • Includes Image Upload (Raw/Image URL’s)
  • Includes Basic Content Development
  • Includes faster Quality Control approval
Platinum Package – #100 per Unique Product
  • Minimum of 500 Unique Products per request
  • Unlimited Maximum NO. of Unique Products total
  • SLA/Turnaround 72 hours MIN (subject to the total number of products requested)
  • Valid for 3 months/1 Quarter
  • The vendor is required to fill custom Attribute Sheet
  • Includes Website Data Crawling
  • Includes FREE Image Shooting for 30 Products – FOR NEW LOCAL VENDORS
  • Includes Image Editing & Upload (Raw/Image URL’s)
  • Includes faster Quality Control approval
  • Includes Basic Content Development

To enjoy this service, kindly click HERE to get in touch with our Product Creation VAS team.

All you MUST know about our Anti-Fake & Anti-Counterfeit Policy.

Customers believe and trust that they can always shop with confidence on, therefore Products listed for sale MUST BE of high quality and also completely authentic. The sale of products which DO NOT meet up to this standard including any products that have been illegally replicated, reproduced or manufactured, is STRICTLY PROHIBITED.

Related image

Jumia wants to protect the online community by ensuring that fake items are never listed. By selling only genuine products, we strengthen our position as the most beloved and trusted shopping destination, which benefits your online business.

Jumia takes product authenticity very seriously. It is each seller’s responsibility to source and sell only authentic products. The sale of fake or counterfeit products is a breach customer trust. An aggrieved customer can and will post a negative product review and rate your product poorly. This puts your Store’s reputation as well as Jumia’s at stake. Selling fake items exposes you to possible Intellectual Property Prosecution and any disputes of trademarks can be settled in court.

Did you know the Nigerian law is protective of the Trademark Act 1965? Read Here

How do you ensure you do not list a fake item?
  • Do not list exclusive brands you have not been authorized to sell.
  • Do not list replica brands with an altered spelling, e.g “Lewis Vitton” instead of “Louis Vuitton“.
  • Do not list produts with brand logos that are not manufactured by the said brand, e.g using a Gucci logo for a Non-Gucci product.
  • Do not verify and list authentic products, but then after, deliver a fake/counterfeit.
  • Do not list a fake product under a different brand name to deceive the Quality Control Team and the customer.
  • Ensure that you deal and receive your stock from authorized distributors only.
  • Expose yourself to online & offline resources by researching the brand and the products in your possession.

What are the consequences of selling fake items on Jumia?

Jumia’s reputation is only as good as that of our vendors, consequently, should any listed item breach trust, it poses risks to our entire marketplace. Hence, Jumia will enforce, starting June 15th, 2017, the following procedures:

  • On First Occurrence of detection, 50,000 Naira risk compensation on a listed counterfeit or fake.
  • On the Second Occurrence, to ensure to give ample time for a vendor to delist a replica or fake without exposing our collective reputation, the store will be suspended until written commitment is made by clicking here to raise a claim and store checked.
  • Jumia will be fully transparent to legal authorities investigating cases of alleged breach of trademarks on the platform.

Please be aware that Jumia will abide by the law and share any relevant information about every vendor subject to legal investigations regarding this topic.

We are continuously innovating on behalf of our customers and working with official distributors, manufacturers, vendors and sellers to improve the ways we detect and prevent counterfeit products from reaching our marketplace. We work hard on this issue every day because we know that our customers trust that they are buying authentic products when they shop on

Click HERE to view the comprehensive list of all brands we consider as High Risk. In light of this, we have either Banned or Restricted these brands to ensure we continue to list only authentic and top quality products on

P.S Banned Brands are brands that, due to exclusive partnerships with the manufacturers/official distributors and currently listing or due to failure to secure the distribution license to sell/list on the website, have been blocked for vendors while Restricted Brands are brands that require to undergo an authenticity verification process in order for products from such brands be permitted to be listed on the website.

Are you an authorized distributor of an exclusive brand? Or do you have any doubt about the product you want to list? Then click here to raise a claim or call 01 888 1102, 01 277 2361

Some Examples Of Fakes/Counterfeits;

Clothing – Apparel;



Clothing – Shoes;

Clothing – Belts;


Accessories – Watches;

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Accessories – Handbags












Health & Beauty – Perfumes;

Mobile Phones;

Click here for 6 Quick Ways To Identify a Fake Infinix Note 3

Click here for 6 Quick Ways To Identify a Fake Infinix Zero 4

Short Tips To Help You Avoid Selling Fakes;

  • Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers on how the actual products appear vs how counterfeit products appear.
  • Look out for deals that are too good to be true – Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of an fake product. Ask yourself how someone can sell, for example, a $1,500 Chanel purse for $50…chances are it’s because it’s a fake.
  • Pay attention to the products you buy – The odds are you replenish your stock the same products or brands repeatedly. Pay a little more attention to them and you will be much better at spotting a counterfeit because you will have a basis for comparison. If you are purchasing a new brand or a product that you do not purchase frequently, compare it to the same product at other stores or on the brand manufacturer’s website. You can also compare brands against each other. For example, if you’re not sure about a sure of a Mobile Device, compare it to others that are for sale in the same aisle. All brands of Mobile Devices will have a lot of the same information and symbols printed on them or on their packaging, so if one particular brand does not, it may be a fake.
  • Beware of products that seem flimsy or are obviously poorly made Quality Control is often absent in counterfeiting operations, so you may be able to spot a counterfeit simply based on its Workmanship. Of course, even if it is not a counterfeit, you really don’t want to buy a counterfeit product.
  • Inspect the packaging very carefully – Reputable brands are meticulous and take great care in packaging their products. Beware Of Flimsy Packaging!!! Packaging with substandard printing or running colors, or packages that appear to have been opened. In addition, take a moment to actually read the content on the package.
    • Spelling or grammatical errors are common on the packaging for counterfeit goods.
    • Does the packaging exactly match the product?
    • Look out for very plain boxes. Most product labels and boxes these days have a whole host of information printed on them, from bar codes to trademark and patent information to recycling symbols.
    • Look for Manufacturer Contact Information.
  • Look for a safety certification label – Just about any Electronic Device other products that could pose some sort of safety risk, will have one or more safety certifications on its label if it’s made by a legitimate manufacturer. The UL (Underwriters Laboratory) label is the most common, particularly in the U.S. (the competing ETL mark is also a major certification in the U.S.). In Europe, the CE (the abbreviation does not officially stand for anything) marking is required on electrical products, and in Canada the CSA (Canadian Standards Association) mark is common. Look for at least one of these marks on Electronic Device–there are often several, as well as other certifications. Bear in mind, however, that counterfeiters will often include fake marks on products so you need to look at them closely. Counterfeits that don’t claim to be brand-name may also simply use a counterfeit certification mark.
  • Make sure everything that should be there is there – Counterfeit products often don’t include supplementary materials such an owner’s manual or a product registration card. Sometimes they don’t even include all the parts that should come with the product, or some parts will be from a different manufacturer.

We encourage all vendors who have product authenticity concerns to notify us by clicking here to raise a claim or call 01 888 1102, 01 277 2361 and we will investigate it thoroughly and take any appropriate actions.

Are you an authorized distributor of an exclusive brand? Or do you have any doubt about the product you want to list? Then click here to raise a claim or call 01 888 1102, 01 277 2361

How To Make Your Highlights Into Bullet Points

Bullet Points give us a better, more organized way of itemizing the key features of products in a way that will be easier to understand by customers.

HTML viewers give us a good way to put things in bullet-points and this feature is also present on the product description part of seller center.

See below the Steps that can be followed to easily put highlights of a product in bullet points.

Step 1 – Type in or Paste all the Key Features you intend to include in the product creation in the Highlights section.


Step 2 – Select all Key Features included in the Highlights column.


Step 3 – After selecting all Key Features included in the Highlights column, click on the “Insert Un-ordered List” feature (Highlighted in RED below)


After performing the following steps, the highlights listed should then be adequately arranged in bullet-points according to the number of rows.

How To Mass Create Products On Seller Center




Working on the Mass Product Creation Template is quite easy. As you can see, all the information that is on the template is the same information that Seller Center requests from you when creating products manually product by product. The template when downloaded is on a Microsoft Excel (.xslx) Sheet and you can add as many products/sizes as you want but keep in mind that the upload template should only have not more than 3000 products for better processing on Seller Center.




Tabs 1 & 2 (Introduction & Data Terminology) have information about the use of the template. Tabs 3 & 4 (Upload Template & Valid Values) are the ABSOLUTELY REQUIRED sheets. In Tab 3 (Upload Template) , you can find all information necessary for creating your product. In Tab 4 (Valid Values) you can find all the Valid Values of the template.


On some columns on the template you can only input information already approved, active and visible on the system like Brand, Size/Variation, MaterialFamilyColor etc.

These are important in Product Creation, most especially Brand and Size/Variation.


Please fill up every column with the same structure and indication as if you were filling up attributes while creating products manually on Seller Center.




N.B Information required is subject to category selected.


  • Product Name*: Basically Product Name PLUS Model (Where Applicable) PLUS Colour.
  • Brand*: Remember that if a brand is not on Seller Center you won’t be able to select the brand. On Tab 4 “Valid Values”, on the “B Column”, you will find all brands created/active/visible in Seller Center, please look for your brand there. If the brand is not created, please fill this Brand Request Form.
  • Product Description*: Has to be written in plain text or in .HTML codes. Click Here To Learn How To Create .HTML Codes. You can also access .HTML Code for your products on Seller Center by simply clicking on the icon on the extreme left after inputting your Product Description;




Short Description/Highlights*: Must be written in bullet points so you would need to write them down with .HTML Codes. Click Here To Learn How To Create .HTML Codes. You can also access .HTML Code for your products on Seller Center by simply clicking on the icon on the extreme left after inputting your Highlights/Short Description;



Primary Category* is mandatory.

All the same rules to choosing categories on Seller Center apply here. Please remember the following points;

  • The main category is formed by the first two levels of categories and all the subcategories are formed by the following levels.
  • Once a Main Category has been chosen as a sub-category, it is not possible to choose another Main Category.
  • After choosing a Main Category all sub-categories need to belong to that category, you cannot choose subcategories from another Main Category.

Go to the Tab 4 (Valid Values) and on the Column D you will find all the main categories and sub-categories for that template. Remember, Seller Center templates are by category, So you would not find a sports category on electronics template.

Look for the category of your product by selecting the category desired from the drop down or copy the cell and then paste it on the template. Choose the same way the Additional Categories.

Remember you can choose up to 3 Additional Categories

N.B When you are done inputting the data on the sheet, copy & paste values on a new sheet. Under Primary Category & Additional Categories, Delete the alphabetical representation of the category & leave only the numerical representation ie “- Groceries /…”


2842 – Groceries / Laundry & Homecare / Laundry / Powders > You are deleting ONLY the characters in BOLD







They are the same format as on Seller Center:

  • Price*: Normal Price.
  • Sale Price: Price With Discount
  • Sale Date: Start Date and End Date of the discount, it MUST be in an YYYYMMDD HR:MIN:SEC format.



  • Seller SKU*: For your own reference, please remember all restrictions on SKUs: One Seller Sku per product
  • Parent SKU: Used ONLY in Fashion; Apparel and in Shoes. Parent SKU links a group of Seller SKU’s with the same model but different sizes. The parent SKU can only link different sizes not different colors. The smallest size Seller SKU is the Parent SKU, so we advise you to create all the size together even if you do not have stock in some, that way they will appear in the same publication.
  • Variation*: is used to identify the size of the Seller Sku. Variations are all possible sizes that a SKU can have. We advise you to put all sizes according to your actual assortment because that way Costumers can make better purchases.
  • Product Id: Can be a UPC, EAN or ISBN. (Use only where applicable)
  • Quantity*: Stock per Seller Sku





  • Product Line: Product Line is the Seller Name
  • Color Family: Refers to the family of the color of the product. There is a drop down selection for this field.
  • Material Family: Refers to the family of the main material of the product. There is a drop down for this field.
  • Main Material: Refers to the most dominant material of the product eg Rubber, Cotton, Lycra, Plastic, Silicon etc




  • SEO Index: Index
  • NAFDAC No: Where Applicable (Health & Beauty, Groceries)
  • Youtube Id: Please Add your Youtube Video ID here e.g. ID is: htlgaXRAe2k
  • Description:  The product description should give the customer useful information about the product to ensure a purchase.
  • Short Description: Provide short major highlights of the product, to make the purchase decision for the customer easier. Always in bullet points.
  • Package Content: Short summary/list of the package content, which the customer gets.
  • Note: Possibility to enter some comments or additional information about the product





  • Product Measures: Measurement of the product; Dimensions (Length x Width x Height in cm)
  • Product Weight: Weight of the product. The unit for measuring should be specifically in Kilograms (If weight is in Grams convert in Kilograms). Enter only numeric value of weight. eg if product is 1KG, enter as 1, if product is less than 1KG, say 100g, enter as 0.1



  • Product Warranty: Provide the warranty validity period eg. 1 Year, N/A (When No Warranty). Most applicable to General Merchandise products
  • Warranty Type: Service Center, Repair by Vendor, Replacement By Vendor. Drop down available for this field. Only applicable when Product Warranty is filled
  • Warranty Address:  Enter the Service Centre Address. Only applicable when Product Warranty & Warranty Address is filled
  • Certifications: Select different certifications that the product owns, or with which certifications the product was marked.  Where Applicable. Drop down available for this field
  • Production Country: Where the product was made/produced/manufactured



Jumia Local: If your product is made/assembled in Nigeria, you can validate your claim by sending an email to or calling us on 01-8881102 to be part of the Jumia Local initiative before you tick this box to add it to the Jumia Local program. By ticking this box, you are agreeing to the Jumia Local Terms & Conditions.




  • Manufacturer TextPossibility to add some information from the manufacturer about the product. Only where applicable
  • Care Label: Enter information about the care of the product, provided by the manufacturer. Only where applicable.




In the template, contrary to creating manually on Seller Center, all images must be on their URL address, but besides that, all the other features must remain.

Please remember:

  • Minimum Image Dimensions are 680 x 850 megapixels and Maximum 2000 x 2000 megapixels. All pictures must be on a white background with no Watermarks or scribbles.
  • Minimum of 1 product image with a maximum of 8 is required to successfully create a product
  • If you do not have your pictures in URL’s, you can upload and generate URL’s for them by using this link;


Remember that Seller Center only accepts .csv & .xlsx file formats, so once you have complete your Template for Product Creation and you want save in .csv, you must make it a .csv file with a encoding UTF-8.
Please copy all the information on your template and paste it on a Notepad, save it with any name as you want but with the .csv extension and a UTF-8 encoding.



SAVING IN .xlsx;



Once you have your .xslx or .csv file, go to Product and then click on Import Products.




After that, on “Import Products”, select “Create new products” and browse for your .csv file, click on “Accept” and then on “Upload File”.



When there is no immediate problem/issue on the upload, there will appear a green message telling you about the success of the upload and you will find it on final status of the upload in feeds with a check mark or with error report.





If the upload is not successful at the initially, a blue message will appear at the top, to see the error you could wait to have the full report or you could see the preview. Click on “Show Preview

If the upload is not successful at the initially, a blue message will appear at the top, to see the error you could wait to have the full report or you could see the preview. Click on “Show Preview



Common Error Examples;

  • Date Format: Remember it should be YYYYMMDD HR:MIN:SEC


  • Field Names: All fields on the template cannot change and are case sensitive. For example, Brand should stay as “Brand” It cannot change to “Brand1” or even “Brands


  • Uploading an unsupported file format (not .csv or .xslx)


  • When Upload File is not saved with a UTF-8 encoding (For .csv only): When the upload file is initially successful but there is a mistake for one or all the products, there will be an “x” on it and a link to download a report. This report will tell you where exactly the mistake was. Click on the link and open the file. It will be a .csv file where you will be able to see the mistake. The important column is the “A”, there is specified the mistake and on column “C” you can find the SKU that have the mistake.


Fix the error on the creation product template, copy it and paste it on a Notepad, save it as a .csv file with encoding UTF-8 and upload again.



HTML Guide; How To Create Products Using HTML Codes

Here, you will learn how to use basic HTML Codes for content creation while creating products. This includes product description and highlights on Jumia;


html-pointing-sign-clipartWhat is HTML?

HTML or HyperText Markup Language is a computer language devised to allow website creation. These websites can then be viewed by anyone else connected to the Internet. It is relatively easy to learn, with the basics being accessible to most people in one sitting; and quite powerful in what it allows you to create.

HTML or HyperText Markup Language broken down;

  • HyperText is the method by which you move around on the web. By clicking on special text called hyperlinks which brings you to the next page.
  • Markup is what HTML tags do to the text inside them. They mark it as a certain type of text (italicised text, for example).
  • HTML is a Language, as it has code-words and syntax like any other language.

How Do I Generate HTML Codes?

Product description and highlights can be generated in HTML code. For this, we recommend to use the NOTEPAD software.

Click Here To Download The NOTEPAD Software

You Can Learn How To Use The NOTEPAD Software Here

Major HTML Tags on Jumia


Each paragraph of the description requires the tag <p> to start it and </ p> to end it.


Product Description in HTML Codes (Before Creation)


Product Description in Plain Text (After Creation)


Bold & Italics;

The HTML Tags <b> </ b> are used to place keywords of the product description you wish to type in BOLD. For a keyword that you desire to type ITALICS, you use <i> </ i> 


Product Description in HTML Codes (Before Creation)


Product Description in Plain Text (After Creation)


Bullet Points/Short Description;

List Tag is used for the key features of a product (bullet points) or if you need to insert a bullet point list within the product description.

The HTML Code Structure:

<ul>  – Starts The List

<li> Feature 1 </ li>

<li> Feature 2 </ li>

<li> Feature 3 </ li>

</ ul> – Ends The List


The number of tags <li> </ li> depends on how many key features you insert. Important not to forget that each open Tag (<li>) must be closed (</li>), or the text will not be displayed correctly on the website.


Bullet Points in HTML Codes (Before Creation)


<li>Operating System: iOS 8</li>
<li>Camera Specs: 8 MP (Primary); 1.2 MP (Secondary)</li>
<li>Screen: 5.5″ LED-backlit IPS LCD, capacitive touchscreen</li>
<li>Memory: 64GB, 1GB RAM</li>
<li>Non-removable Li-on Battery</li>
<li>CPU: Dual Core 1.4 GHz Cyclone (ARM v8-based)</li>
<li>Colour: Gold</li>


Bullet Points in Plain Text On Website (After Creation)